About Newsclip
National Media Monitoring is a big volume business – on a daily basis Newsclip processes
over 12,000 documents from print, radio, TV and online media sources. We track client
mentions or requested topics within the media, collate the data and then distribute
it to the client.
Newsclip also provides value-added services in the form of daily news reviews, interactive
online analysis (Really COOL) and customised analysis reports - including statistical
reports, content analysis, sponsorship analysis, executive drivers, and industry
matrixes - as well as back search facilities. With 25 years of experience, Newsclip
has the reach, speed and technology to deliver according to our clients needs.
Newsclip started monitoring media in 1983 with only a pair of scissors - when neatly
pasted articles on backing sheets was considered progressive. We have since become
a highly respected media monitoring company by world standards.
A lot has changed since then, with the recent developments in technology completely
changing the media monitoring industry – internet delivery, document imaging, keyword
searching, digital audio/video, interactive databases and immediacy. Newsclip accepted
the technology challenge and successfully converted all our services. After all
the changes we are proud to say we are still a world class media monitoring company.
A Total Monitoring Solution
Media monitoring is a multi-faceted industry, and the challenge has always been
to incorporate all the different media sources into a totally integrated solution.
Newsclip understands that our extensive client base has very different media monitoring
requirements, and therefore has developed a range of products and services that
meet every client’s needs.