Blog:

Independent Media creates new marketing opportunities with niche magazines

Independent Media creates new marketing opportunities with niche magazines

Niche magazines provide original and extremely topic focussed content to their readers. SPORT magazine is the latest niche publication from Independent Media. With the main focus on providing exceptional content to premium subscribers, this raises the question: Are niche magazines the future of print marketing opportunities?

Rapidly expanding media directory offers new opportunities for PR

Rapidly expanding media directory offers new opportunities for PR

Keeping media lists up to date is a major challenge in the PR industry, especially with the increasing number of publications, broadcast stations and online sites available today. To secure media coverage, PR teams need to target the right media titles and reach out to new media.

How Rekord Media uses local news and WhatsApp to reach readers

How Rekord Media uses local news and WhatsApp to reach readers

Community news is powerful because it is extremely relevant to its readers. Publisher Rekord Media in the Free State has built a stable of over 15 community newspapers by understanding its readers, and how to reach them.

South African soccer magazines: It’s all about fans

South African soccer magazines: It’s all about fans

South African soccer magazines allow brands to connect with readers who are passionate about sport through the news, product placements, adverts and advertorials these magazines publish.

SA Electrical Contractor: A direct line to South Africa’s electrical professionals

<i>SA Electrical Contractor</i>: A direct line to South Africa’s electrical professionals

SA Electrical Contractor is a newly launched magazine that has been added to Target Media Directory. Here’s how this publication serves its niche audience:

Meet the new Very Interesting Junior magazine: edutainment for kids and tweens

Meet the new <i>Very Interesting Junior</i> magazine: edutainment for kids and tweens

The newly launched Very Interesting Junior magazine fuses education and entertainment into content for readers of all ages. It was recently added to Newsclip's Target Media Directory.

Radius magazine: Serving the South African agri audience

<i>Radius</i> magazine: Serving the South African agri audience

Radius magazine was recently added to the Target Media Directory database of media titles. As the official magazine for TWK Agri, Radius delivers information tailored to the agricultural sector, related industries and communities.