Niche magazines provide original and extremely topic focussed content to their readers. SPORT magazine is the latest niche publication from Independent Media. With the main focus on providing exceptional content to premium subscribers, this raises the question: Are niche magazines the future of print marketing opportunities?
Keeping media lists up to date is a major challenge in the PR industry, especially with the increasing number of publications, broadcast stations and online sites available today. To secure media coverage, PR teams need to target the right media titles and reach out to new media.
Community news is powerful because it is extremely relevant to its readers. Publisher Rekord Media in the Free State has built a stable of over 15 community newspapers by understanding its readers, and how to reach them.
South African soccer magazines allow brands to connect with readers who are passionate about sport through the news, product placements, adverts and advertorials these magazines publish.
SA Electrical Contractor is a newly launched magazine that has been added to Target Media Directory. Here’s how this publication serves its niche audience:
The newly launched Very Interesting Junior magazine fuses education and entertainment into content for readers of all ages. It was recently added to Newsclip's Target Media Directory.
Radius magazine was recently added to the Target Media Directory database of media titles. As the official magazine for TWK Agri, Radius delivers information tailored to the agricultural sector, related industries and communities.