The press release has been around for a long time, and it's no wodner. A cleverly crafted press release can provide a lot of value to any brand by boosting its visibility, helping to establish it as an industry expert, increasing search engine optimisation (SEO) and even creating sales leads. Knowing this, we've compiled a guide on how to write your next press release for digital media.
When it comes to public relations, there are a number of skills that every PR professional should have down to a tee. But as the industry evolves, this expertise, too, needs to adapt. With that in mind, we have a list of the skills you’ll need to develop in 2019.
Working as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might change overnight, there are some fundamental things that won’t change, but will rather evolve. These are the basic do’s and don’ts of the PR world for 2019.
As a PR professional, chances are you’re going to face a communication crisis at some point in your career. Whether it’s a compilation of poor reviews or a major scandal, it’s your job to mitigate the negative impact it has on your client and their reputation. Not entirely sure if you’re prepared? We’ve got you covered.
The digital age has changed how communication works and, thanks to social media, anything can make a good story just by seeming believable. This makes it difficult to decipher exactly what's true and what’s fake news. That’s why in a world where PR pros can be anything – it pays to be credible.
It's a PR professional’s job to maintain an airtight communications strategy for their clients.But what about your personal career objectives? 2019 will see the rise of ‘the personal brand’, which is why we’ve put together a guide to help you get the most out of your career this year.
As a public relations professional, determining your target audience may seem rather daunting – but it doesn’t have to be. Because it's something you'll need to get right early in your career, it's always helpful to plan out the perfect strategy – and our guide is here to help.
Public relations is an industry that flourishes by staying on top of the latest trends and technology. So to make sure you – the PR pro– are ready for the new year, here’s a look at what 2019 will have to offer.
Every day, journalists face the major task of sifting through hundreds of PR pitches. With so much competition, making sure your press release stands out is imperative. And it’s really much simpler than it sounds.
2018 has seen the rise of niche industries, and more and more businesses are switching from ‘generalist’ to ‘specialist’ PR pros. As industries become increasingly targeted, one has to wonder: is it time for your business to consider a niche PR pro?