Micro influencers are people who have the potential to provide additional value to their audience – readers, followers, users, etc – in the form of meaningful content. They have developed an authentic voice within their communities where their reach is typically smaller – but more engaging – than macro-influencers. Therefore, it is no surprise that bloggers – who write about niche topics – are considered micro-influencers. Target Media Directory spoke to Jumoke Adekanye, the founder of Araba, about how blogging has positioned her as a micro-influencer. Araba is an ‘all things women’ blog that aims to inspire, empower and educate African women in Nigeria. In 2016 the blog was recognised for its work in women and girls’ empowerment at the African Blogger Awards.